Top 3 Roofers Podcast
About Our Guest
Company Address:
16600 W Cleveland Ave, New Berlin, WI 53151
Company Phone Number:
(262) 7472-149
Bio
Ethan Van De Hey is the Marketing Manager at Infinity Exteriors, where he helped drive a massive $20 million revenue growth phase. He is also the founder of Roofing Launch, a marketing agency that helps roofers dominate Google Maps through his proprietary Maps Visibility System.
As an elite BlitzMetrics AI Apprentice training under industry authority Dennis Yu, Ethan specializes in practical, multi-channel growth.
Ethan holds an MBA from the UW MBA Consortium. A firm believer in execution over theory, his strategies come directly from doing the work on the ground and creating real value for the home services community.
Links
Connect with our guest:
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- Website
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- YouTube
Watch the Episode
Episode Summary
In this episode of the Top 3 Roofers Podcast, Carm Taglia sits down with Ethan Van De Hey from Infinity Exteriors to break down what private equity-backed roofing companies are doing differently when it comes to AI, marketing, customer experience, lead handling, and scale.
They unpack how AI platforms like OpenAI, Google, and Claude are changing how homeowners choose roofing companies — and why reviews, trust signals, local authority, and authentic content matter more than ever.
Topics include:
- How AI is influencing roofing buying decisions
- Why reviews and customer experience are becoming your biggest ranking factor
- Speed-to-lead and after-hours AI answering systems
- Why small roofers waste money on traditional media too early
- The importance of local branding and community roots
- Lead nurturing, rehash campaigns, and follow-up systems
- Why stock images hurt roofing marketing
- Building a personal brand alongside your roofing company
- What PE-backed roofing companies get right operationally
- Easy low-cost marketing strategies roofers can implement immediately
Ethan also shares real-world insights from scaling multiple markets across Wisconsin and explains why most roofing companies overcomplicate marketing instead of mastering the fundamentals.
Resources & Links
FAQ
How can roofing companies optimize their business for AI search engines like ChatGPT and Gemini?
Instead of paying for expensive "AI SEO" services, focus on Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles
What is a "lead capacity tracker" and how does it help a business?
It is a tool used to monitor the volume of incoming leads against what a company can realistically handle
How can AI improve customer service for service-based businesses?
AI can act as an after-hours or holiday customer service representative by answering phone calls when the office is closed
What is a "rehash party" in sales and marketing?
A rehash party involves systematically reviewing your CRM to call back lost leads, canceled appointments, or homeowners who randomly decided not to move forward
Why should smaller roofing companies avoid using stock images and videos?
Stock media hurts your digital footprint because search engines look for authentic metadata, like geotags and local descriptions
Where should a roofing company under $5M focus its marketing budget?
Smaller companies should stop wasting money on traditional media like radio ads
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