Roofing Revenue Marketing Podcast
About Our Guest
Company Address:
990 N Walnut Creek Dr, Suite 2024,
Mansfield, TX 76063
Company Phone Number:
(817) 969-4621
Bio
Ron Snouffer is a public adjuster and Board Member of the Texas Association of Public Insurance Adjusters, based in the Dallas–Fort Worth area and licensed across the United States. A former roofing contractor, Ron transitioned into public adjusting in 2012, bringing real-world construction experience into complex insurance claim negotiations.
He specializes in large-loss claims exceeding $1,000,000, while also supporting residential, commercial, and industrial property owners. Ron has been featured on podcasts, news outlets, and national speaking stages, where he educates contractors and property owners on navigating insurance claims and protecting their financial outcomes.
Links
Connect with our guest:
- Website
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Watch the Episode
Episode Summary
Most roof claims don’t fail because of damage — they fail because of documentation, policy traps, and bad timing.
Public adjuster Ron Snouffer joins the show to explain what actually happens when claims go sideways, why insurance companies push back, and how roofers can protect themselves and their customers during the process.
If you’ve ever watched a claim fall apart, this episode explains why.
- Many legitimate roof claims fail because of poor documentation and policy exclusions.
- Insurance negotiations are complex and often favor the carrier unless the claim is well prepared.
- Roofers who understand the claims process protect their customers — and their profits.
- Large losses often require a public adjuster to properly negotiate with the carrier.
- Timing, communication, and documentation can determine whether a claim gets paid or denied.
Resources & Links
FAQ
Why do so many roofing insurance claims get denied or underpaid?
Many claims fail due to poor documentation, weak communication, and lack of understanding of the policy. Insurance carriers rely on incomplete scopes, missing photos, and unclear damage descriptions to justify lower payouts or denials. If the claim isn’t properly built from the start, it becomes much harder to recover the full amount later.
When should you bring in a public adjuster on a roofing claim?
The earlier, the better. For large or complex losses, a public adjuster should be involved before or immediately after filing the claim. On residential jobs, bring one in as soon as the insurance company pushes back, partially approves, or delays. Waiting too long can limit your options or completely kill the claim.
What are the biggest mistakes roofers make during the claims process?
The most common mistakes are poor documentation, bad photos, and letting the insurance adjuster control the scope. Many roofers also try to negotiate too long without results or overinflate estimates, which damages credibility. These mistakes weaken the claim and can delay or completely derail payment.
How does documentation impact whether a roofing claim gets approved?
Documentation is everything. Clear photos, detailed scopes, and accurate descriptions of damage set the foundation for the entire claim. Weak or missing documentation makes it easy for the insurance company to deny or reduce the payout. Strong documentation early can lead to faster approvals and fewer disputes.
Why do insurance companies delay or fight roofing claims?
Insurance companies know that time works in their favor. The longer a claim drags out, the more likely a homeowner or contractor will give up or accept a lower payout. Delays, additional inspections, and pushback are often used to reduce what they ultimately have to pay.
What role does a public adjuster play compared to a roofing contractor?
A roofing contractor identifies damage and performs the work, while a public adjuster represents the property owner in the claim. The adjuster handles documentation, policy interpretation, and negotiation with the insurance company to secure proper payment. They work alongside roofers but are focused on maximizing the claim outcome.
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